This campaign aims to target developers by showing the popularity of green building design among potential buyers and its positive economic and social benefits. It aims to make developers drive positive change in society and invest in the newest technologies which will have a net monetary gain in the long term.
The design will have a clean and minimal aesthetic. Prospective clients would be approached directly. Additionally a green building design conference will be held and with invitations to be sent to local policy makers and listed real estate developers around Australia